Marketing

Opinionated content created related to Marketing.

Better Content Writing

Top Tips to Create Effective Content Writing

Your copy and content are vital elements of your overall marketing strategy, serving as an essential vehicle of communication to your audience to deliver messaging, sell them on your products or offerings as well as reflect your distinctive brand voice and identity. The right copy and content can also help optimize your site and web […]
Google Analytics and Search Console

What’s the Difference Between Google Analytics and Search Console?

As a company or a brand with a digital presence, you most likely have heard of Google Analytics and Google Search Console. When it comes to tools you want to have in your arsenal to ensure your website is working at top performance in terms of user experience, SEO, marketing operations, etc., these are amongst […]
Google Shopping

What is Google Shopping & Should You Sell Your Products On it?

Online shopping. Ah yes, the digital service that enables us to purchase virtually anything from the comfort of our own home in literally, our pajamas. Heck, the chances are you probably did some form of online shopping today or at the least, very recently.  Up until Google Shopping recently expanded its services, comparison shopping online […]
Top Conferences to Attend for Entrepreneurs

Top Conferences to Attend for Entrepreneurs

Are you looking for inspiration for new conferences to attend? As an entrepreneur, it is only natural that you would gravitate towards attending events in which you can hone your skills, explore your interests, expand your knowledge and network and cultivate relationships with industry peers.  In the wake of the pandemic, events and conferences went […]
Stock Images vs Original Photography

Stock Images vs Original Photography

Bold and engaging visual content is crucial in helping you tell the unique story of your company and effectively advertise your offerings. Helping you strengthen and establish your brand identity, strong visual content can also help you make your company more recognizable and identifiable as well as foster trust and loyalty with your audience. Appealing […]
Disavow Tool

When Should I Disavow Backlinks?

Backlinks are a key factor of an effective SEO strategy, helping enable stronger website rankings for your company. Businesses can leverage backlinks from higher domain authorities to grow and improve their presence in the SERPs which is integral to overall enhanced performance of your company. We are not going to go into too much depth […]
Top signs your website is outdated

Top signs your website is outdated for 2021?

Your website is an essential platform to your business, creating a direct channel of sales and revenue, as well as an outlet for communication with your audience. If you have noticed that your sales have started slowing down, or your website analytics are poor, these could be signs that you need to update your website.  […]
5 reasons to hire a marketing agency

5 Reasons to Hire a Marketing Agency

So, you know you want to take your digital marketing performance to new heights of growth and success, but not quite sure exactly how to get there. Digital marketing in and of itself is complex and  multifaceted, and when you break down all of the different components of digital marketing you will need from SEO […]
Build Marketing Team

How to Build and Organize a Marketing Team

In the past digital marketing may not have been considered essential to the growth and success of companies, but in today’s digital-first world, it is by far a different story. From establishing a brand identity and voice that will be identifiable amongst your competition and generating traffic and conversions, to helping your audience find your […]
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